Every year, we write a special issue of our Fixed Income Focus series devoted to
gauging the market impact of Fed communications. Our focus here is on Fed communications
during 2010. Consistent with the methodology introduced and used in previous years,
we ranked FOMC members by the effects of their communications on the two-year
Treasury yield.
We examine the market effects, not only of speeches, but also of television and
radio broadcast interviews, as well as written communications in the media
(such as Op-Ed articles). For simplicity though, unless otherwise noted, we
shall refer to all individual communications by an FOMC member generally as
speeches.
We considered only those remarks that had at least some
forward-looking content on monetary policy or the economic outlook. We measured
the market impact of a speech as the change in the two-year Treasury yield in a
window that begins 15 minutes before and ends two hours after the speech. When
other economic data releases took place within this 2¼-hour window, we either
shortened the window or excluded the speech altogether. This helps us better
isolate the market impact of the speeches included in our analysis.
And the Winners Are…
This year’s “I Moved Markets Award” goes again (not surprisingly) to Chairman Bernanke: Among all FOMC members, his communications with the public had the largest impact on the two-year Treasury yield, where we measured the total impact as the sum of the absolute value of the market impact of each of his speeches.
The Chairman also gets the “Power Player of the Year Award,” for having the largest impact per speech. This “honor” had been bestowed upon President Plosser last year.
As for the “Market Neutrality Award,” given to the FOMC member with the least net impact on the market, it goes to Vice Chair Yellen this year. This is an impressive feat because her speeches are always rich. In addition, despite her dovish inclinations, she is viewed as close to the Chairman and, thus, her speeches could be interpreted as reflecting where the Chairman is leaning.
Certificates are already in the mail. (No cash value. Offer not valid outside the Beltway.)
Market Reaction to Speeches by Individual FOMC’s Members
Figure 1 shows, for each FOMC member, the sum of the absolute
value of the impact of each of his or her communications with the public. Not
surprisingly, Chairman Bernanke was the clear winner in this category: His
speeches and interviews moved the two-year Treasury yield roughly 50 basis
points last year. St. Louis Fed President Bullard was not far behind, with
approximately 45 basis points, but note that the impact of the Chairman’s
semiannual testimony on the Monetary Policy Report to the Congress is analyzed
separately. If included, the monetary policy testimonies would further amplify
the Chairman’s dominance.
Market Response Per Speech
Of course, the results in
Figure 1 fail to take into account the fact that some FOMC members speak more
often to the public than others, and, thus, have more opportunities to affect
market prices. For instance, as shown in Figure 2, our database includes
33 speeches by the Chairman and 36 speeches by President Bullard. In
contrast, we have only four speeches for Governor Tarullo and President Pianalto,
and no speeches for Governor Raskin, who became a Board member in October 2010.
It might be more interesting, therefore, to assess the influence of FOMC
members using the market response per speech, as shown in Figure 3.
On a per-speech basis,
Chairman Bernanke is also the winner, though he is now followed closely by
current Board Vice Chair Yellen and former Board Vice Chair Kohn. Chairman
Bernanke takes the crown from President Plosser, last year’s winner. President
Plosser’s communications were close to the market expectation last year.
The fact that the runners-up in 2010 were the current and
former Board Vice Chairs is noteworthy because it suggests that the market was
especially attuned to communications by FOMC members who are perceived to be
closest to the Chairman. President Dudley and Governor Warsh fall in his
category too, but their speeches seem not to have deviated from market
expectations by as much as those of Vice Chairs Kohn and Yellen.
As in previous years,
public communications by the more hawkish members of the Committee continued to
elicit a measurable market reaction, despite the fact that the FOMC is
dominated these days by a center-dove coalition that is aligned with the
Chairman. President Hoenig is a case in point: He dissented at every single
meeting last year, making it very clear that he was out of the Committee’s
mainstream. Yet, his communications nevertheless did matter in the eyes of the
market, inexplicably in our view, perhaps because they helped the market see
both sides of the policy debate.
It is interesting, and a
bit surprising, that the winner of the “Power Player of the Year” award in
2010, on average, moved the two-year yield just 1½ basis points. This is really
almost nothing! But a key point here is that the Chairman makes two different
kind of speeches on the outlook and monetary policy: “continuity” speeches and
“message change” speaches. The former hardly move markets, as should be
expected, while the latter have important effects. For example, the Chairman
six times last year moved the two-year yield by more than three basis points
and twice about six basis points.
Members’ “Market Neutrality”
We also examined the net directional effect of each FOMC
member on Treasury yields, measured as the sum of the market impact of his or
her speeches. While the majority of FOMC members pushed yields higher in 2009,
the opposite is true for 2010. On net, FOMC speeches pushed yields down more
than 40 basis points.
At first glance, it may seem as though each speaker’s net
directional effect has something to do with his or her position on the
hawk/dove spectrum. After all, it might seem that hawks, such as Presidents
Lacker, would push yields up more than doves, such as Board Vice Chair Yellen and
President Dudley, at least in a relative sense. But what matters for the market
response is the extent to which each speech is different from what the market
expected from that particular member (the “surprise”): For instance, even a
hawkish speech by a hawk can drive yields lower if the speech was not as hawkish
as anticipated.
Our analysis of each speaker’s market effect suggests
that three of the most influential members of the Committee—the Chairman, former
Vice Chair Kohn, and President Dudley—all put significant downward pressure on
yields. This is consistent with the idea that they pushed back market expectations
of early rate hikes.
The strong directional effect of speeches by the
Chairman, President Dudley, and former Board Vice Chair Kohn is, to a degree,
surprising. While they are excellent barometers of the future path of policy,
there are official forms of communications that are supposed to fully convey
such information, such as FOMC minutes and statements. This tells us that the
minutes and the statements were either not detailed or frequent enough. Indeed,
the FOMC was very conservative with its language in the statement. As much as
possible, it adopted a cookie-cutter approach to the language: It left its rates
guidance intact for the entire year, while it made changes to its discussion of
asset purchases only when it was absolutely necessary. Moreover, important
changes in the statement were often telegraphed via speeches. For example, by
the time the resumption of asset purchases was announced at the November
meeting, it had already been strongly signaled through speeches. In this sense,
FOMC speeches apparently were a powerful tool for communicating the posture of
the Committee, notwithstanding the difficulties of conveying a unified,
consistent message.
Notable Speeches
A few speeches
stood out to us for their substance. The first was Chairman Bernanke’s
testimony on exit strategy before the House of Representatives in mid-February.
The market had already begun to contemplate exit strategy, and this speech was
widely anticipated to provide some answers to many related questions. The
Chairman outlined the sequencing of the steps that would be taken as
accommodation was removed. The two-year yield rose four basis points in the
window bracketing this testimony.
A second speech of
note was by then-San Francisco Fed President Yellen, in late March. The timing was
particularly significant because it was her first speech after she was
nominated to the Federal Reserve Board. Although her main message was dovish,
she was careful to assert her inflation-fighting credentials, perhaps in
anticipation of vetting by Congress. She cited her votes for raising rates—“on
20 different occasions”—and said “the Fed has to be ready to take away the
punch bowl when it’s necessary.” Her
speech caused the two-year yield to rise five basis points.
The third notable
communication by an FOMC member was the publication in late July of St. Louis
Fed President Bullard’s research paper signaling support for quantitative
easing. At the time, the incoming data suggested that the economy had lost
momentum in the first half of the year. President Bullard was the first FOMC
member to speak in favor of additional large-scale asset purchases (LSAPs),
specifically to avoid a deflationary outcome. This was especially significant
because he was previously seen as leaning hawkish, so his thoughtful support
for a move to ease was particularly powerful. Still, there was no discernable
movement in the two-year yield around the release of his paper.
Impact of FOMC Communications on Yields in 2010
Of course, the FOMC doesn’t just communicate with the
public via speeches and media interviews. Minutes and statements are also
important. Still, the reaction of yields to FOMC statements dropped dramatically
last year, both in absolute terms and in relation to the reaction to the
minutes. As shown in Table 1, the cumulative absolute impact of statements on the
two-year Treasury yield was 15 basis points last year, compared to 43 basis
points in 2009. The reaction of yields to the minutes was little changed from
last year.
We have already mentioned one explanation for the steep
drop in the market response to FOMC statements last year: The FOMC was very
cautious about tampering with the rates guidance and discussion of asset
purchases, so this created some room for individual FOMC members to convey
adjustments in the perceived policy stance. In addition, the decline in the
market impact of statements likely partly reflected the relative “calm” in the
markets last year, at least relative to the turbulent years of the crisis, when
the FOMC was often announcing new programs and initiatives aimed at a new facet
of the crisis.
One striking observation regarding the relative impact of
speeches and statements last year was the fact that the immediate market
reaction to the FOMC’s decision at the November 2010 meeting to resume asset
purchases was relatively muted. In contrast, the March 2009 announcement of the
expansion of asset purchases caused an immediate sharp decline in Treasury
yields. One explanation for the different pattern is the role that FOMC
speeches played in shaping market expectations of further asset purchases ahead
of the November announcement. As the incoming data in mid-2010 pointed to a
potential slowdown in the recovery, FOMC speeches had begun to exhibit an
easing bias. Thus, by the time the FOMC officially announced its intention to
buy more assets, it was no longer such a market-moving event.
Of course, to the extent that the market has come to
focus more on speeches and, maybe, less on FOMC statements, a potential
drawback is that speeches are less precise indicators of future policy—that is,
they are “noisier.” Any FOMC member who wishes to express his or her views may do
so (naturally, within the confines of blackout periods). It is up to the market
to try to sort out which speakers really matter. As we have said before, keeping
track of who said what may be fun, but ultimately, one should listen to the
Chairman.
On net, how did different types of FOMC communication
impact the two-year yield last year? As we mentioned earlier, on balance, FOMC
speeches alone caused a 40-basis-point decline in the two-year yield. FOMC
statements, minutes, and testimonies put additional downward pressure on yields,
such that the total impact of all FOMC communications was a decrease of almost
55 basis points. In contrast, in 2009, testimonies and statements almost
completely offset the effect of speeches.
The Bottom Line
Market participants continued to pay very close attention
to FOMC speeches for any additional information about the future paths of interest
rates and asset purchases. Given the lower frequency and guarded nature of
official FOMC policy releases last year, it did not surprise us much that the
market would turn to FOMC speeches for more detailed information. In
particular, and for good reason, the market paid especially close attention to
the Chairman, for he is the one who “owns the room.” Speeches by other FOMC
members matter too, but none of them matter as much as those by the Chairman.
He was the winner of both the “I Moved Markets” and “Power Player of the Year”
awards.
The Chairman’s dominance may be further enhanced with the
introduction of quarterly press conferences this year. As we noted in a recent
commentary, while press conferences may help the Chairman hone his message, there
is always the risk that the message could get lost or misinterpreted during the
give and take of a press briefing.
2011 will very likely be an even more challenging year
than 2010 was for FOMC communications. In particular, we expect the first exit
steps to be communicated and implemented this year, including the end of reinvestments
of MBS paydowns and changes in the guidance provided by the statement (“the
extended period” and “exceptionally low” phrases). We are already on the
lookout for this year’s “market movers.”
Please see “Yellen Says Fed Needs to Be Prepared to ‘Take Away Punch
Bowl,’ ” by Vivien Lou Chen, Bloomberg
News, March 23, 2010.
Contact Macroeconomic Advisers